JM Properties
Staten Island brokerage. 10M+ views in 3 months.
Listings, agents, and neighborhood content — all running through one engine.
Real Estate · Brokerages · Agents · NYC + LATAM
Stop being boring. Especially you, real estate.
Big Wave for brokerages and agents tired of producing listing videos nobody watches. 10M+ views in 3 months for JM Properties.
Most real estate content is the same drone shot of the same kitchen with the same Zillow voiceover. Generic luxury aesthetic, agent in a suit, "this stunning home features" — and a scroll past. We don't do that. We make content that turns listings into saves, agents into local stars, and brokerages into brands.
Receipts
We've already done it.
Revived Residential
Top Brooklyn real estate firm.
Boutique brand built on standout founder-led content.
Desimone Real Estate
Lynbrook and Larchmont. 10X views and leads from social.
Multi-market brokerage running the same playbook in two states.
1 billion+ client views generated across the agency. Real estate is one of our most repeatable verticals — listings, agents, neighborhoods, market commentary. The formats are proven. The proof is on our roster.
Why real estate content fails
You have great listings. Your content makes them invisible.
Every brokerage and agent has the raw material — the property, the neighborhood, the agent's actual personality, the story of who lived there and who's moving in. Then most agents post the same drone-pan-walkthrough that's indistinguishable from the brokerage down the block. The buyer scrolls past, the listing sits, and someone else's content gets the save.
01
Drone walkthroughs that all look the same.
Same crane shot, same kitchen pan, same "this beautiful property features" voiceover. Useful as a Zillow gallery. Useless as social content. We rebuild listings as story — who it's for, what the neighborhood is actually like, why this place matters.
02
Agent posts that read like Zillow descriptions.
"Stunning curb appeal!" "Move-in ready!" Empty words nobody saves. We rewrite the agent voice — opinionated, neighborhood-deep, scroll-stopping. The agent that gets followed is the agent that gets the call.
03
"Luxury real estate" aesthetic that feels like every brokerage.
Beige interiors, stock harp music, soft jazz, suit in front of fireplace. If your content could swap with a competitor's brokerage and nobody would notice, the buyer won't notice you either.
We fix all three. Funny, sharp, neighborhood-deep — the kind of content that gets the listing saved, the agent followed, and the brokerage known. The kind that does 10 million views in three months.
The right fit
If you've watched another agent or brokerage win attention you should be winning — keep reading.
A new generation of real estate is winning attention with content that's personality-first, neighborhood-deep, and human. Boutique brokerages built on founder content. Agents with TikTok followings that close half their book through DMs. Brokerages building brand instead of just listing inventory. They're taking the saves, the calls, and the deals from the polished competitor down the street.
Solo agents
Agents who know their personality is their advantage.
You're tired of doing what your brokerage's marketing team tells you to do, because what they tell you to do isn't working. We build a content engine around you — your voice, your neighborhoods, your listings, your relationships.
Boutique brokerages
Founder-led brokerages whose principal IS the brand.
Your face, your voice, your taste sells the whole firm. We make sure that voice is everywhere it needs to be — sharp, consistent, and on-brand across listings, agent recruitment, and market commentary.
Multi-agent firms
Firms with the listings to dominate but content that doesn't reflect it.
Either build a listing-driven engine without putting agents on camera, or build a hybrid that platforms your top producers. Both paths run through us. Both paths have already worked for clients on our roster.
How it works
Two paths. Pick yours.
Real estate content works best with the people in it — the agent, the founder, the broker. We default to in-person production. For brokerages that want a listing-driven engine without putting a single agent on camera, we have a second path.
Path 1
Path 1 — Agent-Led / Founder-Led.
For agents and boutique brokerages whose people are the brand.
We come to your office, your listings, your neighborhoods. Two-person crew, two shoot days per month. We shoot agent content, listing content, neighborhood content, and brand content. Founder-led brokerages get a content engine built around the principal.
What's included
- 2 shoot days per month at your office or listings
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, YouTube Shorts, and Reels
- Weekly social syncs, monthly performance reviews
- Listing-tagged content optimized for local search and saves
Path 2
Path 2 — Listing Engine.
For brokerages who want a content engine focused on inventory, not personalities.
We build the engine around your listings, your neighborhoods, and your market data. Animated, B-roll-driven, voiceover-led content that doesn't require any agent on camera. The brokerage approves a brief and we run.
What's included
- Zero shoots required from your agents
- Animated, B-roll-driven, voiceover-led content
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across all major platforms
- Weekly social syncs, monthly performance reviews
Spanish-language production available for LATAM and US Hispanic markets — particularly relevant for NYC, Miami, Texas, and California real estate.
Pricing
Same engine. Tier scoped to your brokerage size.
Solo agents, boutique brokerages, and multi-agent firms have different volume needs. We use the same Big Wave package tiers across the agency — Ripple, Swell, and Whale — with the right tier scoped during your discovery call.
See full pricing →
Brokerage and multi-agent engagements may include custom volume tiers. Discussed during scoping.
Honest
This isn't for everyone.
Save us both the call:
- If you want polished, generic, "luxury real estate" content that looks like every other brokerage — we're not your agency.
- If your agents won't show up on camera and you don't want a listing-driven engine either — we can't help.
- If you think real estate content shouldn't have personality because "buyers want professionalism" — we're not your agency. The numbers say otherwise.
But if you've watched a competing agent or brokerage win attention you should be winning — book the call.
Start a project
Ready to make listings people actually watch?
Tell us about your brokerage. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- WhatsApp (preferred)
- (929) 759-0737 · fastest reply
- Phone
- (929) 759-0737
- hello [at] bigwave.nyc
- Studio hours
- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day