About
Big Wave Content isn't a bunch of agency kids who studied marketing in a dorm room. It's a husband-and-wife team of operators who ran real businesses — and built one of NYC's sharpest content agencies along the way.
Origin
Over 1 billion views generated for our clients. Receipts, not promises.
John was running his restaurant, dealing with the daily chaos of hospitality. Joycelyn was working down the block at an urgent care, managing high-stakes patient flow.
Every day, Joycelyn came in for the Spicy Salmon Bowl. (And, let's be honest, to flirt with the owner.)
Between the orders and the banter, we realized we had the same obsession: attention. John knew how to get people through the door. Joycelyn knew how to connect with anyone in seconds. We realized most businesses are boring — and boring doesn't pay the bills.
So we teamed up. We traded the restaurant and the scrubs for cameras and algorithms. Now we're a husband-and-wife team — with four daughters — running NYC's sharpest content agency. We don't do "corporate video." We make funny content that actually performs.
If you aren't entertaining, you're invisible. We take content off your plate so you can get back to running your business — and maybe even enjoy it.
Philosophy
Data proves entertainment wins. We use humor, sharp edits, and real personality to turn strangers into customers. If it doesn't make them stop scrolling, we don't post it.
Same thesis, four industries. Big Wave runs dedicated lanes for AI & tech, automotive, real estate, and NYC operators — same engine, sharpened for each.
The Studio
Most agencies operate out of a coworking floor in Manhattan. We operate out of Rockaway Beach — the only NYC content studio with the ocean as a backdrop.
Our 4-hour Content Bootcamp runs out of this studio. So do client shoots when they want to come to us instead of the other way around.
The team
The Operator
CEO, Co-Founder
John turns creative chaos into cash flow. He builds the systems that let us scale without breaking a sweat — and takes every intro call himself, so the founder is the first voice you hear before we match you with the account manager whose skill set fits your lane.
The Final Cut
Co-Founder, Head of Delivery
Joycelyn is the most viral face of Big Wave — she acts, edits, and runs the delivery side of the agency. Every reel, ad, and course module gets her cut before it ships. Nothing goes out boring. Nothing goes out late.
The Quarterback
Account Manager
Travel influencer turned strategist. Engy runs the 90-day sprint — turns your goals into a shot list, a calendar, and a scoreboard, and keeps the whole production on tempo until the numbers come in.
The Closer
Account Manager
Alana is a triple threat — she acts, edits, shoots, AND manages the account. She owns the numbers each sprint has to hit, pushes creative toward the posts that move them, and shows up to your monthly review with the receipts.
The Hype Woman
Social Media Director
Making the content is half the battle — Maya wins the war. She runs the community, the comments, and the posting strategy so the algorithm loves you as much as we do.
The Boss of Logistics
Operations Lead
Montse runs the operational backbone of Big Wave from Mexico City. She codes, schedules, and admins — the reason every shoot, every deliverable, and every calendar lands on time. If it runs smooth, it's because Montse made it run smooth.
How we work
Organic authority + paid leads
For the business owner who wants to dominate, not just participate.
Boring ads are dead. We run a hybrid model — high-performance organic content builds trust and authority, and the winners become the ads that flood your business with real leads.
We handle the riptide
Bundled into every retainer and every Convert package — never sold on its own.
Posting, captioning, and fighting the algorithm is a full-time job. Maya and the team handle the heavy lifting so you can ride the wave — but only inside a Swell, Whale, or Convert engagement. We don't run standalone social management.
We teach you the secret sauce
For the team that wants to build the skill in-house.
A 4-hour intensive at our Rockaway Beach studio — the only NYC creator studio on the Atlantic. Shoot, edit, and learn with the ocean across the street.
FAQ
Big Wave Content is run by husband-and-wife co-founders John Efrati (CEO) and Joycelyn Ector (Co-Founder, Head of Delivery), supported by a team of account managers, a social media director, and an operations lead.
Our studio is in Rockaway Beach, Queens — the only NYC content studio with the Atlantic Ocean as a backdrop. We serve clients across NYC, Long Island, and New Jersey in person, and run remote engagements beyond.
We run dedicated lanes for AI / Tech / SaaS, Automotive (dealerships), Real Estate, Law, and NYC Operators (gyms, restaurants, service businesses). Same content engine, sharpened per industry.
We're husband-and-wife operators — John ran a restaurant, Joycelyn worked in healthcare. We bring an account manager plus a second creative to every shoot, include on-camera coaching at no upcharge, and offer a performance guarantee on every retainer tier — miss the number, the following month is free.
Yes. On every retainer tier (Ripple, Swell, and Whale), if we miss the agreed performance metric for the month, the following month is free.
Start a project
Tell us about your business. We'll figure out the right package in a 30-minute discovery call.