James Medows
NYC parking ticket attorney. 845+ ticket-victory videos and millions of views.
Owns the "parking tickets" category on social.
Law Firms · Attorneys · Built in NYC
Stop sounding like every other lawyer.
Big Wave for attorneys and law firms tired of corporate suit-behind-the-desk content. We make funny, sharp, viral legal content that builds trust the way trust actually gets built in 2026 — by being a person, not a brochure.
Most lawyer content is either polished corporate authority (boring, invisible, ignored) or shouty TV-ad-style personal injury yelling (cringe, untrusted, scrolled past). Neither works anymore. The attorneys winning attention right now are doing the third thing — being actual people on camera with sharp takes, real humor, and a point of view. That's what we build.
Receipts
We've already done it.
Moses for the People
Personal injury attorney. Account built from zero.
Now a household name in his market.
[Third law client]
Aggregate proof until this slot is named.
Niche category ownership across multiple practice areas — placeholder pending the third confirmed client.
1 billion+ client views generated across the agency. Law is one of our highest-performing categories — niche category ownership, viral case content, and personal-brand engines that turn attorneys into trusted public figures.
Why lawyer content fails
Your firm is good. Your content makes you look like every other firm.
Walk down any block in NYC and you'll see ten lawyer billboards that look exactly the same — suit, arms crossed, generic tagline, white smile. Open Instagram and you'll see the same exact thing in video form. The result: clients can't tell you apart from the firm next door, so they pick whoever ranks first on Google or has the most TV ads. We fix that.
01
Suit-behind-the-desk authority content.
"Hi, I'm Attorney So-and-So. Today let's talk about [legal topic]." Polished, professional, completely forgettable. Nobody watches it. Nobody trusts it. We rebuild it as a hook, a story, or a take.
02
Shouty TV-ad personal injury content.
"INJURED? CALL NOW. WE FIGHT. WE WIN." Yelling at people on social doesn't work the way it worked on cable in 2003. We replace volume with personality.
03
"Legal advice" content that's too cautious to land.
Every claim caveated to death. Every take softened until there's no take left. Lawyers terrified of saying anything that could backfire — so they say nothing memorable. We coach you on how to be sharp without being reckless. Big difference.
The attorneys winning right now stopped trying to look like attorneys on social. They started being themselves. Funny, sharp, opinionated, real. That's how trust gets built now.
The right fit
If your firm is great in court and invisible online — keep reading.
The attorneys building the biggest practices right now aren't the ones with the biggest billboards. They're the ones whose face the public already trusts before the consultation call even starts. That trust is built on social. The firms winning at content are pulling cases away from the firms that aren't. There is no neutral position anymore.
Niche owners
Attorneys ready to own a niche.
Parking tickets. Immigration. Family law. Criminal defense. Personal injury. Whatever your category is, somebody is going to dominate the social conversation around it. The only question is whether it's you or somebody less-good-than-you who got there first. We make sure it's you.
Solo + boutique
Solo and boutique firms competing with bigger names.
You can't outspend the big firms on Google Ads. You can absolutely out-personality them on social. Big firms can't be funny. They can't take risks. You can. That's your unfair advantage.
Relaunches
Firms relaunching or rebranding.
New name, new specialty, new partner — content can announce it louder than any press release. We've launched attorneys from zero followers to category recognition.
How it works
One path. You're the brand.
Legal content doesn't work without you in it. Your face is the trust signal. We don't run a "faceless engine" for law — we don't believe in it. Lawyers who hide from camera don't build the kind of trust that converts a Google search into a retainer. So this lane is one path: we come to you, we put you on camera, and we make you the most-followed attorney in your category.
Path
Attorney-Led.
Default for all law firms and solo attorneys.
We come to your office, the courthouse, your neighborhood, your home setup — wherever the content actually works. Two-person crew, two shoot days per month. We coach you on camera, write your takes, edit out the lawyer-stiffness, and post the content where your future clients actually scroll.
What's included
- 2 shoot days per month at your location
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, YouTube Shorts, and Reels
- Niche category strategy (we help you own a specific lane, not "law content" generally)
- Weekly social syncs, monthly performance reviews
- On-camera coaching — we make camera-shy attorneys watchable, fast
Spanish-language production available — particularly relevant for immigration, personal injury, and family law firms serving Hispanic communities.
Pricing
Same engine. Tier scoped to your firm.
Solo attorneys, boutique firms, and multi-attorney practices have different volume needs. We use the same Big Wave package tiers across the agency — Ripple, Swell, and Whale — with the right tier scoped during your discovery call.
See full pricing →
Personal injury and high-ticket practice areas often pair the engine with managed Meta ad spend. Discussed during scoping.
Honest
This isn't for everyone.
Save us both the call:
- If you want polished, "professional," suit-behind-the-desk content — we're not your agency. That content is invisible.
- If you refuse to be on camera at all — we can't help. Lawyer content needs the lawyer.
- If your firm's marketing has to be approved by 4 partners and a compliance officer — we're going to be a hard fit. We move fast and we make sharp content. That requires trust at the principal level.
- If you want shouty personal injury TV-ad energy — there are 50 agencies that do that. We're not one of them.
But if you've watched another attorney win the social conversation in your category and thought "I'm a better lawyer than that and they're getting all the cases" — book the call.
Start a project
Ready to own your category?
Tell us about your firm. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- WhatsApp (preferred)
- (929) 759-0737 · fastest reply
- Phone
- (929) 759-0737
- hello [at] bigwave.nyc
- Studio hours
- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day