100+ NYC operators served
Across hospitality, fitness, retail, and local services.
The original Big Wave audience — and still the most repeatable engine on our roster.
Hospitality · Fitness · Retail · NYC, NJ, LI
Stop being boring. Win your block.
Big Wave for restaurants, gyms, and shops on NYC blocks where the wrong neighbor wins all the attention. 1B+ client views generated. Built in Rockaway Beach.
Most operator content is the same plate-of-food shot, the same "we're open" reel, the same "swipe up for our menu." Generic stock music, no personality, no reason for the scroll to stop. We don't do that. We make content that gets the locals through your door — and off your competitor's block.
Receipts
We've already done it.
1B+ client views
Generated across the agency.
Most of those views came from operator clients running our retainer engine.
Rockaway Beach studio
Built in NYC, for NYC.
We come to you for every shoot — across NYC, NJ, and Long Island. No travel fees, no radius, no "come to our studio."
1 billion+ client views generated across the agency. Operators are where Big Wave started — and the playbook that built the whole company. Restaurants, gyms, shops, services. We come to your block.
Why operator content fails
You have a great place. Your content makes it look like every other place.
Every NYC operator has the raw material — the kitchen, the floor, the regulars, the staff with personalities, the energy that exists nowhere else. Then most operators post content that looks identical to the place down the block. The local scrolls past, walks into a competitor, and posts about that experience instead of yours.
01
Plate shots and storefront selfies with no personality.
Same overhead-of-the-burger, same hand-holding-the-pizza-slice, same "see you tonight!" caption. Indistinguishable from every other spot in the neighborhood. We rebuild food and storefront content with story, character, and a reason to come in.
02
"We're open!" reels that nobody finishes.
The owner, in front of the storefront, awkwardly waving at a phone on a tripod. We coach the owner on camera — or step in front of the lens ourselves at no up-charge — and make content that holds attention.
03
Templated graphics that look like 2019.
Same fonts, same stock photos, same "Tuesday Special" Canva layouts. We make content that looks like your block, sounds like your staff, and reads like 2026.
We fix all three. Funny, sharp, local — the kind of content that gets the regulars to share, the new neighbors to walk in, and the local press to notice. The kind that built Big Wave.
The right fit
If you've watched a less-good business across the street get all the attention — keep reading.
A new generation of NYC operators is winning their blocks with content that's funny, local, and human. Restaurants whose servers have followings. Gyms whose owners are personalities. Shops whose TikToks pull foot traffic from three neighborhoods over. They are not the exception anymore — they are the playbook. The operators sticking to "polished and professional" are watching the line form somewhere else.
Restaurants & bars
Hospitality owners who know personality matters more than plating.
Your food is good. Your spot is great. What you need is content that gets the people who'd love it to actually walk in. That's us — coming to your floor, your kitchen, your bar, two days a month.
Gyms & studios
Fitness owners building community, not just members.
Your trainers, your members, your culture sells the gym — not your equipment list. We platform all of it. Coaches with on-camera presence, member transformations, the actual energy of the room.
Retail & local services
Shops, salons, and boutique services with a real story.
The people behind the counter, the work you actually do, the regulars you actually have. We turn the things that make you local into the things that make you go viral on the local algorithm.
How it works
One path. We come to you.
NYC operator content lives or dies on the place itself — the kitchen, the floor, the storefront, the team. We come to your location for every shoot. No travel fees, no radius, no "come to our studio."
Path
On-Location.
Default for all NYC, NJ, and Long Island operators.
We come to your restaurant, your gym, your shop, your office. Two-person crew, on your turf. Account Manager plus a creative at every shoot. We'll coach you on camera — or step in front of the lens ourselves at no up-charge.
What's included
- 1-2 shoot days per month at your location (depending on tier)
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, and YouTube Shorts (Swell+ tiers)
- Weekly social syncs, monthly performance reviews
- WaveEngine™ strategy + scripting
- Camera-shy owners covered — we step in if needed
The original Big Wave guarantee: 1M views in 90 days (Swell tier) or 1M views and 60-100 qualified leads in 90 days (Whale tier). Miss the number, the next month is free.
Pricing
The packages that built Big Wave.
Ripple, Swell, and Whale — designed for operators, priced for operators, guaranteed for operators. The full pricing structure including ad spend, ManyChat, SNAP magnets, and tier comparisons lives on the Packages page.
See full pricing →
Performance guarantees apply per Packages page tier.
Honest
This isn't for everyone.
Save us both the call:
- If you think your business should look "professional and polished" on social — we're not your agency. Polished is invisible.
- If you don't want anyone from your business on camera AND don't want us to step in front of it — we can't help.
- If you're not in NYC, NJ, or Long Island — check our other industry pages. This one is local.
But if you're tired of watching a less-good business across the street get all the attention — book the call.
Start a project
Ready to win your block?
Tell us about your business. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- WhatsApp (preferred)
- (929) 759-0737 · fastest reply
- Phone
- (929) 759-0737
- hello [at] bigwave.nyc
- Studio hours
- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day