AI · Tech · SaaS · Built in NYC

Stop being boring. Especially you, AI companies.

Big Wave for AI, tech, and SaaS companies tired of sounding like AI, tech, and SaaS companies. The first post we made for Manus did 500K views across 3 platforms.

Most AI content puts people to sleep. Demo videos that drone. Founder posts that read like research papers. Generic SaaS aesthetic that looks like every other landing page video on the internet. We don't do that. We make funny, sharp, high-engagement content that actually moves — for the AI, tech, and SaaS companies brave enough to have a personality.

Book a call → See the work →

Receipts

We've already done it.

Manus

500K+ views across 3 platforms — week one.

The first piece of content we ever made for them.

EMG.ai

Podcast-style content engine for an AI portfolio.

We built the format. They run it.

Speed to Lead

The content engine behind a category leader in outbound.

Funny outbound. Yes, really.

Robert Gerov Media

Content that compounds with the SEO play.

We make the videos. Their platform makes them rank.

1 billion+ client views generated across the agency. The Manus result wasn't luck — it was the same engine we've run for hundreds of clients, pointed at AI content for the first time.

Why AI content fails

Your AI is exciting. Your content puts people to sleep.

Every AI company is sitting on something genuinely cool — the product, the team, the technical breakthrough, the way it actually changes how someone works. And then the content that gets posted about it looks like every other AI company's content. Polished demos. Earnest founder essays. Loom recordings dressed up with stock B-roll. The output is interchangeable. The buyer scrolls past.

Demo videos that put people to sleep.

Most AI demo content is a Loom recording with the founder's face in a corner. It works as documentation. It does not work as content. We rebuild the demo as a story.

Founder posts that read like research papers.

LinkedIn essays full of "thoughtful frameworks" and "deep dives" that nobody finishes. Smart, dense, and invisible. We rewrite the founder voice — sharp, opinionated, scroll-stopping.

Generic SaaS aesthetic.

Same gradient backgrounds, same minimalist B-roll, same "we're building the future" voiceover. If your content could be swapped with a competitor's and nobody would notice, you don't have content. You have wallpaper.

We fix all three. Funny, sharp, branded — the kind of content that gets a founder's mom to text them. The kind that does 500K in week one.

The right fit

If you've ever watched Duolingo, Ramp, or Cluely and thought "why doesn't OUR content do that?" — keep reading.

A new generation of B2B brands is winning attention by being funny, opinionated, and human. Duolingo's TikTok. Ramp's ads. Cluely's chaos. Liquid Death's everything. They are not the exception anymore — they are the new playbook. The AI, tech, and SaaS companies that adopt this playbook are pulling ahead. The ones that stick to "polished and professional" are getting scrolled past.

Founders

Founders who want to stand out.

You know your product is good. You're tired of watching mid competitors win attention because they post better. We turn your story into content that actually performs.

Marketing leads

Marketing leads who need an unfair advantage.

You have a content team or an agency, and the output is fine. Fine doesn't move pipeline. We make the content that gets shared, screenshotted, and quoted.

Launches

Companies launching something big.

A new product, a new round, a new market. Generic launch content gets lost. We make launch content that gets traction on day one — like the 500K-view first post we made for Manus.

How it works

Two paths. Pick yours.

Big Wave is built in Rockaway Beach, NYC. Our default is in-person production with companies in or near the city. But not every founder wants to be on camera — and not every company is in NYC. So we built a second path for that too.

Path 1

Path 1 — NYC.

Default for AI, tech, and SaaS companies headquartered in or near NYC.

We come to your office, your campus, your roof, your bar around the corner. Two-person crew on your turf. Two shoot days per month. Same model that's worked for our operator clients for years — now sharper, funnier, and built for the way tech buyers consume content.

What's included

2 shoot days per month at your NYC location
Account Manager + Social Media Director assigned to your account
Joycelyn cuts every piece before it ships
Native posting across IG, TikTok, FB, and YouTube Shorts
Weekly social syncs, monthly performance reviews
Funny, on-brand, scroll-stopping output

Path 2

Path 2 — The Faceless Engine.

For founders who don't want to be on camera. Or aren't in NYC. Or both.

We build the engine around your product, your team, your customers, and animated/screen-driven formats. The founder approves a brief and a content calendar — that's it. We've built engines for AI companies whose founders never appear in a single piece. The output looks just as sharp; it just doesn't require your face.

What's included

Zero shoots required from you
Animated, screen-driven, voiceover-led, and B-roll-driven content
Account Manager + Social Media Director assigned to your account
Joycelyn cuts every piece before it ships
Native posting across IG, TikTok, FB, LinkedIn, X, and YouTube Shorts
Weekly social syncs, monthly performance reviews
The same engine that drove the Manus 500K result — minus the on-camera requirement

Spanish-language production available for LATAM and US Hispanic tech markets.

Pricing

Same engine, same prices, sharper for tech.

We use the same package tiers across the agency — Ripple, Swell, and Whale. The engine doesn't change because the audience does. What changes is the strategy, the references, the format, and the voice. Most AI engagements land at Swell or Whale tier, depending on volume and ad spend.

See full pricing →

Performance guarantees apply per Packages page. AI engagements may flex guarantee language toward qualified pipeline metrics rather than raw lead counts — discussed during scoping.

Honest

This isn't for everyone.

We've turned away clients before. We'll turn away the wrong fit again. Save us both the call:

If your CMO wants polished, on-brand, professional content — we're not your agency.
If your legal team has a problem with "edgy" or "irreverent" — we're not your agency.
If you think B2B SaaS shouldn't be funny because "your buyers are serious people" — we're definitely not your agency.
If you want a content team in your timezone, in your office, every week — we're not your agency. We come to you for the shoot, then run the engine from NYC.

But if you've watched Duolingo, Ramp, and Cluely and thought "why doesn't our content do that?" — book the call. Let's go.

Start a project

Ready to stop being boring?

Tell us about your company. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.

WhatsApp (preferred): (929) 759-0737 · fastest reply
Phone: (929) 759-0737
Email: hello [at] bigwave.nyc
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