1B+ client views
Generated across the agency.
Built across eight verticals on one engine — strategy, scripting, a two-person crew, and an editor who cuts every piece before it ships.
Med Spa · Cosmetic Surgery · Dental · Chiro · PT · Vet
They pick you before they ever call.
Big Wave for med spas, surgeons, and practices that want to be the obvious choice. 1B+ client views generated. Built in Rockaway Beach.
Nobody chooses a provider off a stock photo of a smiling stranger in scrubs.
They choose the one whose face they already know, who already answered the question they were too embarrassed to ask, who already made the thing they're dreading sound survivable.
That's what we make.
Receipts
What we bring to the room.
The trust playbook
The same problem, already solved.
Law firms hire us for exactly this: a regulated field where the buyer is anxious, the decision is high-stakes, and the practitioner's face is the product.
Medical is that playbook, in scrubs.
We come to you
Shot around your schedule.
Two-person crew at your practice across NYC, NJ, and Long Island.
We work between appointments, not instead of them — no travel fees, no radius, no closing for the day.
Straight answer: this is the roster we're building right now, so we're not going to show you a case study from a practice that doesn't exist. What we can show you is 1B+ views, the law-firm work where trust is the entire sale, and a first month you can judge for yourself.
Why practice content fails
Your expertise is the product. Your content hides it.
Patients spend weeks deciding and thirty seconds choosing.
In that window they are not comparing credentials — they are looking for a reason to trust one human over another.
Most practice content gives them nothing to hold onto.
01
Stock photos of models who don't work there.
A smiling stranger in a white coat tells a patient nothing, and they know it's stock.
We put the actual provider on camera — the person they'll be sitting across from — so the first appointment is the second time they've met you.
02
Nobody answers the question they're actually afraid to ask.
Does it hurt. What does it really cost. How long am I down for. Will you judge me for waiting this long.
Every practice knows these questions cold and almost none of them answer them publicly. That content is the whole lane, sitting unused in your head.
03
Posting the credential instead of the person.
Board certifications and device lists are table stakes — every competitor has a version.
What nobody else has is how you explain things, how you handle a nervous patient, what you're actually like. That's the part that gets chosen.
We fix all three: the provider on camera, answering real questions, in language a nervous person can follow. Not advice — orientation. They arrive already sold, already calm, and already yours.
The right fit
One lane, three very different sales.
We run med spas, surgical practices, and everyday medical offices out of the same engine — but never with the same content.
A treatment someone books this week and a procedure someone decides on over four months need different work, and we'll tell you which one you're selling before we shoot a frame.
Med spas
Named treatment, named price, booked this week.
Tox, filler, laser, body contouring.
The buyer is comparing you to three other spas on Instagram right now, and the content that wins is the one that makes the room feel safe and the result feel real — without ever promising one.
Cosmetic & plastic surgery
A months-long decision that turns on trust.
Nobody picks a surgeon off a discount.
They pick the one whose judgement they believe, after watching them explain a procedure carefully enough that it stopped being frightening.
The surgeon on camera IS the marketing.
Dental, chiro, PT, derm, optometry, vet
Practices chosen on trust and proximity.
The implant they've put off since 2019, the back that's been wrong for a year, the pet they're worried about.
Patient education is the engine here — explain the thing they're dreading, and you're the one they call.
How it works
Two paths. Both start with your schedule.
A practice can't close for a shoot day, so we don't ask. We work around the appointment book — and if the provider genuinely can't be on camera, there's a path that doesn't need them.
Path A
Provider-Led.
Default. Any practice where the provider will be the face.
The surgeon, the injector, the dentist, the therapist — on camera, answering the questions patients actually ask. This is the strongest version by a wide margin, because trust transfers from a person and not from a brand. We coach on camera; nobody has to be a natural.
What's included
- 1-2 shoot days per month at your practice (depending on tier)
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, and YouTube Shorts (Swell+ tiers)
- Scripts written from your real patient questions, reviewed by you before we shoot
- Weekly social syncs, monthly performance reviews
- WaveEngine™ strategy + scripting
Path B
Practice-Led.
For providers who won't be on camera, or a practice with several.
The team, the room, the work, the process — injectors, hygienists, techs, front desk, the equipment doing something genuinely interesting. Weaker than provider-led on trust, and we'll say so on the call rather than after you've signed, but it beats stock photography by a distance.
What's included
- Same crew, same cadence, same editor
- Team members and staff on camera instead of the provider
- Process and facility content built around the patient journey
- Voiceover and text-led formats where nobody appears at all
Guarantees follow the package tier — Ripple guarantees 1 million total views in 90 days, Swell guarantees qualified leads in 90 days against your industry's benchmarks. Miss the number, the next month is free.
Pricing
Same packages, same guarantee.
Ripple, Swell, and Whale — no medical surcharge, no separate rate card. The full structure including ad spend and tier comparisons lives on the Packages page.
See full pricing →
Performance guarantees apply per Packages page tier.
Honest
This isn't for everyone.
Save us both the call:
- If you want content that promises patients a specific result — we won't make it. We market the practice, not the outcome, and that line protects your license before it protects us.
- If nobody at the practice will appear on camera and you don't want the team or the process filmed either — there's nothing for us to shoot.
- If you want patient or before-and-after content but can't get consent in writing — we don't film patients without it, and we won't work around that.
- If you're renting suites to independent stylists rather than treating patients — that's our Beauty Suite Rentals work, a different pitch entirely.
But if you're the best practice in your neighborhood and the third-best at being found — book the call.
Start a project
Ready to be the obvious choice?
Tell us about your practice. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
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