Final Home Renovations
10M+ views — and real leads, not just views.
Renovation transformations built into a content engine that actually fills the pipeline.
Construction · Renovation · Trades · Tri-State
Your work is the content. Most contractors waste it.
Big Wave for contractors, renovators, and trades who are doing incredible work and posting it like a phone-camera afterthought. 10M+ views and real leads for Final Home Renovations.
You already have the single most watchable thing on the internet: a gut renovation going from disaster to finished. Transformations, demolition, tile going in, the reveal. Most contractors post a blurry "after" photo with no caption and wonder why the phone isn't ringing. We turn the work you're already doing into the content that books your next six months.
Receipts
We've already done it.
Certified Auto
20M+ views in 3 months, plus a scaling Meta ads engine.
A different trade, the same engine — high-ticket local buyers won on attention.
JM Properties
10M+ views in 3 months for a Staten Island brokerage.
Homes, on camera, done right — the neighboring lane we've run for years.
1 billion+ client views generated across the agency. Construction and renovation is one of the most naturally viral verticals there is — the transformation does half the work. The other half is the engine.
Watch the work
Reels from this lane.
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Why contractor content fails
You have the best raw footage in your market. Nobody's turning it into anything.
Every job site is a story with a built-in beginning, middle, and end. The demo, the mess, the framing, the reveal. That's the exact structure of a video people watch to the last second. Then most contractors post one crooked "finished kitchen" photo three weeks after the job closed, with a caption that says "another one done ✅", and the algorithm buries it next to everyone else's.
01
The after photo with no before.
The transformation IS the hook. Without the before, a finished bathroom is just a bathroom — nice, forgettable, scrolled past. We build every job into a before/after arc, shot for the platform, so the payoff actually lands.
02
Nobody filmed the good part.
The satisfying part — the tile snapping in, the wall coming down, the epoxy pour, the first look on the homeowner's face — happens once and nobody had a camera on it. We show up on the days that matter and capture the moments that carry the whole video.
03
No proof you're the one to trust with $80K.
Renovation is a high-ticket, high-fear purchase. Homeowners are terrified of the contractor who ghosts. Content that shows your process, your crew, and your standards is the cheapest trust you'll ever buy — and it's the thing that makes them call you instead of the three other quotes.
We fix all three. Job sites shot like content, not documentation — the kind that does 10 million views and puts real estimates on the calendar.
The right fit
If you're booked on word-of-mouth and want a channel that isn't luck — keep reading.
The contractors winning right now aren't the ones with the biggest yellow-page spend. They're the ones whose transformations show up on the feed of every homeowner in the county. They get called by name, they quote from a position of strength, and they stop competing on price against whoever's cheapest that week.
GCs / Owners
General contractors and renovation companies ready to be the name people know.
You do work worth showing and you're tired of it living in a camera roll. We build the engine that turns every job into content — and turns content into estimates.
Specialty trades
Kitchen, bath, roofing, hardscape, pools, flooring, HVAC.
Specialty trades are made for short-form — one clear transformation, one satisfying process, one obvious payoff. We build a repeatable format around your specific trade and run it every month.
Multi-crew operations
Operations running multiple crews and multiple jobs at once.
More jobs means more raw material and less time to think about any of it. We batch across active sites so the content engine scales with the crews instead of competing with them.
How it works
Two paths. Pick yours.
Construction content lives on the job site — the mess, the craft, the reveal. We default to in-person production on your active sites. If nobody on the crew wants to be on camera, that's fine, we have a path for that too.
Path 1
Path 1 — Owner-Led.
For contractors ready to be the face of the business.
We come to your job sites. Two-person crew, two shoot days per month. We shoot transformations, process, walkthroughs, the crew, and you explaining the work in your own words. Owner-led content builds the trust that closes high-ticket renovation jobs — people hire the person, not the LLC.
What's included
- 2 shoot days per month across your active job sites
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, YouTube Shorts, and Reels
- Before/after transformation formats built per job
- Weekly social syncs, monthly performance reviews
Path 2
Path 2 — Job-Site Engine.
For operations where nobody wants to be on camera.
The work carries it. We shoot the craft, the crews, the process, and the reveals — no talking head required. Voiceover, captions, and pacing do the storytelling. Same engine, zero pressure on you to perform.
What's included
- 2 shoot days per month across your active job sites
- Nobody from your team on camera — the work is the star
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Voiceover + caption-driven storytelling formats
- Weekly social syncs, monthly performance reviews
Ad management available across both paths — renovation is a high-ticket local purchase, which is exactly what Meta ads are good at when the creative is real.
Pricing
Priced for a business that closes high-ticket jobs.
One renovation contract usually covers the retainer several times over, which is why this lane tends to pay for itself fast. We work within the same Big Wave engine, with package tiers scoped during your discovery call based on how many crews and sites you're running.
See full pricing →
Multi-site and multi-crew scheduling is scoped during your call.
Honest
This isn't for everyone.
Save us both the call:
- If you won't let a camera on an active job site — we're not your agency. The site is where all the content lives.
- If you want one video a month posted whenever — we're not your agency. This is a monthly engine or it doesn't work.
- If your work isn't finished to a standard you're proud to show close-up — we're not your agency. We shoot it honest, and the camera gets close.
- If you want leads by Friday — we're not your agency. The content compounds; the guarantee is measured in 90 days.
But if you're doing beautiful work that nobody outside the job site ever sees — book the call. That's the easiest problem we solve.
Start a project
Ready to make the work do the selling?
Tell us about your business. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- Call or text (preferred)
- (917) 456-9643 · fastest reply
- Phone
- (917) 456-9643
- (929) 759-0737
- hello [at] bigwave.nyc
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- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day