Certified Auto
20M+ views in 3 months — plus a Meta ads engine that's still scaling.
Built the content lane and the paid lane in parallel.
Auto · Dealerships · Leasing · Tri-State
Stop being boring. Especially you, dealerships.
Big Wave for dealerships and leasing companies tired of inventory walkarounds nobody watches. 20M+ views in 3 months for Certified Auto. Million-view week one for Rockland Motors.
Most dealership content is the same shot of the same SUV with the same caption. Generic stock music, "deal of the week" graphics, GM in a suit pointing at a car. We don't do that. We make scroll-stopping content that turns inventory into attention — and attention into walk-ins.
Receipts
We've already done it.
Signature Auto
Brooklyn's top leasing company. Year-long partnership.
Multiple million-view videos and high-converting Meta ads.
Rockland Motors
Used car dealer. Million-view video in week one.
Same engine, sized to a single rooftop.
1 billion+ client views generated across the agency. Dealerships and leasing companies are one of our highest-performing verticals — viral content, repeatable formats, and a playbook that turns inventory into attention.
Why dealership content fails
You have inventory people want. Your content makes it disappear.
Every dealership has the raw material — the cars, the lot, the stories of the people who buy them, the personality of the people who sell them. Then most dealerships post the same stock-unit walkaround that looks identical to every other dealership within 50 miles. The buyer scrolls past, drives to the dealership with the louder TikTok, and signs there.
01
Inventory walkarounds nobody finishes.
60-second voiceover read off a spec sheet, panning around an empty interior. Useful as a listing photo set. Useless as content. We rebuild inventory walkarounds as story — what this car is for, who it's for, what it actually does on day one.
02
"Deal of the week" graphics with no personality.
Templated lease specials that look like a 2014 mailer. Yellow starbursts, bold red price, asterisk disclaimer. Nobody screenshots it, nobody shares it, nobody books off it. We turn lease deals into shareable content with hooks, faces, and a reason to stop scrolling.
03
GM in a suit, in front of a car, reading a script.
Polished, corporate, invisible. The buyer wants the salesperson with the personality, the service tech who actually knows the car, the customer in the delivery bay losing their mind. We put the dealership's actual people on camera — and make them look great.
We fix all three. Funny, sharp, branded — the kind of content that pulls a buyer off the competitor's lot. The kind that does 20 million views in three months.
The right fit
If you've watched a competitor dealership win attention you should be winning — keep reading.
A new generation of dealerships is winning local attention with content that's funny, real, and human. Used car lots with viral TikToks. Lease specialists doing skits. Family dealerships building brand on stories instead of stock photos. They're pulling buyers off the highway and out of the competitor's showroom. The dealerships still posting "stock #4582 — call today!" are getting scrolled past.
GMs / Owners
GMs and owners who want their lot to be the loud one.
You see what your competitors are doing on social and you know your inventory deserves better content than what's currently going up. We build the engine that makes your dealership the one buyers screenshot to their group chat.
Marketing managers
In-house marketing teams that need a turn-key production engine.
You've got the data, the inventory feed, the Meta ad budget — what you don't have is the production engine to actually feed it consistently. We're it. Two shoot days a month, content for paid + organic, all on-brand.
Multi-rooftop groups
Dealership groups scaling a unified brand across rooftops.
3, 5, 12 stores. Different teams, different inventories, one consistent voice. We build the engine that runs across all of them — quarterly batch shoots per rooftop, unified content calendar, per-store inventory tagging, group-level brand content.
How it works
Two paths. Pick yours.
Dealership content lives or dies on what's actually on your lot — the inventory, the people, the energy. We default to in-person production. For dealership groups with multiple locations, we rotate.
Path 1
Path 1 — On-Lot.
For single-rooftop dealerships and leasing companies.
We come to your lot, your showroom, your delivery bay. Two-person crew, two shoot days per month. We shoot inventory walkarounds, salesperson skits, lease deal explainers, customer delivery reactions, and brand content. Tri-state default; regional travel available for the right partnership.
What's included
- 2 shoot days per month at your lot
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Native posting across IG, TikTok, FB, YouTube Shorts, and Reels
- Inventory-tagged content optimized for local reach
- Weekly social syncs, monthly performance reviews
Path 2
Path 2 — Multi-Rooftop Engine.
For dealership groups with 3+ locations.
We rotate through your rooftops on a quarterly schedule, batch-shooting at each location. We build a unified content engine that runs across the whole group with consistent voice and individualized inventory content per location.
What's included
- Quarterly batch shoots at each rooftop in rotation
- Unified content calendar across all locations
- Account Manager + Social Media Director assigned
- Joycelyn cuts every piece before it ships
- Per-rooftop posting + group-level brand content
- Weekly social syncs, monthly performance reviews per rooftop and at the group level
Ad management available across both paths. Most dealership engagements include paid amplification of top organic content.
Pricing
Engineered for dealership budgets and dealership outcomes.
Dealerships and leasing companies have different volume needs and different ad budgets than other industries. We work within the same Big Wave engine, with package tiers scoped during your discovery call. Most dealership engagements include managed ad spend with a 10% management fee.
See full pricing →
Multi-rooftop pricing scales with rooftop count. Discussed during scoping.
Honest
This isn't for everyone.
Save us both the call:
- If you think dealership content should look "professional and corporate" — we're not your agency. The dealerships winning right now look the opposite of that.
- If nobody at your dealership is willing to be on camera — we're not your agency. You don't need the GM, but you need somebody.
- If you want generic templated content across every rooftop — we're not your agency. Templates are why your current content isn't working.
But if you've watched a competitor's TikTok and thought "we have better cars and worse content" — book the call. Let's flip that.
Start a project
Ready to win attention on the lot?
Tell us about your dealership. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- WhatsApp (preferred)
- (929) 759-0737 · fastest reply
- Phone
- (929) 759-0737
- hello [at] bigwave.nyc
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- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day